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Nielsen, NPD To Co-Produce Beauty Cross Channel Monitor

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By: TOM BRANNA

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Nielsen has formed a new agreement with The NPD Group to jointly produce the quarterly US Beauty Cross Channel Monitor. The report is the most comprehensive review on the US beauty market performance available to the industry currently, providing the only total market view spanning both the prestige and mass retail channels, the companies said. The Beauty Cross Channel Monitor will combine Nielsen and NPD point-of-sale data across food, drug, prestige department stores, and all retail outl...

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